It can sometimes be a contentious topic, but honestly, going to either full or partial SMD and eliminating offboard wiring was the greatest thing I ever did.
Another thing that was pivotal, and at first glance seems counterintuitive, was to stop trying to offer vast control sets, custom builds, etc.
This is the circuit I build. You can buy it and it sounds good.
Psychologically speaking, I think most people actually prefer that. I this people think it’s sus (as the kids say) when you bend over backwards trying to give them what they want.
Most people seem to want/desire YOUR specific sound with the minimum amount of controls to get it.