Question About Selling

...taking special requests...
That's a slippery slope. Standardizing things helps save time and parts costs, modification and customization will eat up your time. When I first started building seriously I only had one model, but I offered it in a bunch of different finishes, so even though the PCB was the same I was putting it in a dozen different enclosures every month, so I spent too much time finishing boxes and it eats into profits.
 
Off the top of my head I can't think of too many overhyped/scalped reverb pedals. (Not talking about vintage rack gear)
To be fair though, might that be because the increased r&d to design a reverb pedal typically result in it being available for longer? You don’t really see limited run reverb pedals the way you do with 7-component overdrives; if you’re gonna go to the effort of designing an original* reverb pedal (which is going to be most of them, unless it’s just a bog standard belton brick device), you’re gonna make damn well sure you’re producing it for as long as the demand is there, and then some.

I can’t think of too many discontinued reverb pedals at all from otherwise still-existing brands. Only one I can think of is the Digitech Polara (and hardwire reverb, which is the same pretty much), and that was only discontinued due to legal stuff with the lexicon algorithms when digitech was bought out, and no longer under the same brand umbrella as lexicon. That one goes is pretty hyped tho, and does sell for a good amount these days.
 
That's a slippery slope. Standardizing things helps save time and parts costs, modification and customization will eat up your time.
Spot on. My day job is helping people build SaaS, Ie. how to operate at scale, and standardisation is king. Any customisation is done through features you can omit for lower offerings. Kinda like building a PCB that you can build multiple pedals on.

Anyway, the point is to think about how easy you can make your life for fun and profit.
 
It can sometimes be a contentious topic, but honestly, going to either full or partial SMD and eliminating offboard wiring was the greatest thing I ever did.

Another thing that was pivotal, and at first glance seems counterintuitive, was to stop trying to offer vast control sets, custom builds, etc.

This is the circuit I build. You can buy it and it sounds good.

Psychologically speaking, I think most people actually prefer that. I this people think it’s sus (as the kids say) when you bend over backwards trying to give them what they want.

Most people seem to want/desire YOUR specific sound with the minimum amount of controls to get it.
I agree with this. I think choice paralysis is a problem and people try to stay away from too many choices (sometimes subconsciously). I tend to avoid restaurants where the menu is more than two pages!
 
Customization is almost always a waste of time when you factor in labor. I always get (and deny) requests for alternate enclosure colors, which inevitably come from someone trying to build a monochromatic pedalboard. I blame Instagram, /r/guitarpedals or maybe The Gear Page for this.
 
The recipe, if one exists, for selling pedals without an established reputation, is as follows:

...

If you stick with it there will be very frustrating times but also lots of improvements in process and a crash course in consumer psychology.

Having started down this path about a year ago your rules are spot on.

A few other quirks / behaviors I've noticed are:
1. Tons of folks who say they will buy it but then don't show up when it is offered for sale.
2. Folks buy to a price point not quality -- even if they say they want quality and will pay for it. So pick and choose the most important quality parts to you.
3. It takes a long time to build a good reputation, so don't get discouraged.
 
Customization is almost always a waste of time when you factor in labor.
I should have mentioned that I build mostly just populated PCBs, not pedals, so it's easier for me to offer some simple customization, such as, for instance, no pin headers for those who prefer to solder their own wiring, or a different input Z that involves just swapping a resistor. Pedals are harder.
 
Look at how other companies got their starts - modifying existing designs.
Yeah, I actually agree with this. I wasn’t planning to release an Electra topology pedal, and wanted to release a modified Klon instead. The problem for me was that I wanted to “start simple” because I was learning DipTrace and how to place a PCB order, etc. It was more about “got to start somewhere” for me, but also I was encouraged to release it by someone who bought a prototype and really liked it. My point is that I’ll be building better, more complex circuits in time. (Although, simple as it is, the circuit sounds great!)
 
I briefly made pedals and got out of it when I saw how much work they were -- even though they sold well at a price well above the average.
I completely understand this. From start to finish, there is so much involved. I thought the same thing, questioning if it is worth the effort. I mean, it is like two worlds of disciplines… the outside enclosure and the inside circuit. Then, the business side and shipping, etc. not worth it unless you sell a bunch at a good price. My hope is to increase earnings in time and keep it manageable and interesting along the way.
 
It's easy to get discouraged by everything that goes into it and the small profit margins. It's much easier to earn a paycheck at your day job. But what helps me is the fact that I mainly build for myself, to learn and be inspired. Then the selling part is secondary.

The flip side is when you go out and spend 200+ on a retail pedal, the honeymoon phase is over rather quickly. At least when building them, you are encouraged to enjoy them more because of the effort you put into them. I found buying retail pedals to be like chasing a dragon, whereas making pedals feels much more satisfying.

I didn't mean to discredit your electra circuit. It makes sense to start small. I would like to get into PCB production, to use on board jacks, maximize space inside the enclosure, and streamline production. These positives are well worth the effort in my book.
 
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