It absolutely does not matter at all in preamps. The stages of the tubes are all in series, so if theu aren't matched it just means some stages might have slightly different gain than others. This is a personal choice based on what sounds good to you, but I've had some people go so far as to use a 12AT7 and a 12AX7. For different amounts of gain in different spots in the circuit.
Matching power tubes in push-pull (class AB) amps is important so you don't have tubes with different characteristics doing different amounts of work, it stresses one tube more than the other. But in a class A amp or in a preamp where everything is all in series, it doesn't matter at all.