Checked in with AES, this is what they said:
“We only list NOS on brand specific premium options but that doesn't mean that other listings are not NOS. The nonspecific listings could be from a variety of manufacturers. We do update the photos to match the current stock. The closest thing to new production would be items that have been assembled in recent years using NOS materials. If there's a specific transistor you'd like to know more about we can look into it, but generally we get all our transistors from a multitude of vendors.”
I asked which ones might be “assembled in recent years using NOS materials”, we’ll see - very curious about all of this.