"Fumble" Trademark

Doesn't prior use matter in us trademark law?

That you can file ownership of the Fumble trademark doesn't mean you automatically have a good case against everyone.
 
I love you all like brothers and sisters, but no reasonable business person is suing any other reasonable business person over the dollars involved in this (nearly non-) situation.

I'm not looking to chill any conversations about the technicalities, but the realities are that there's not enough money involved that a reputable attorney would get involved... on either side. Fighting on principle alone is a beautiful thing, but it's usually a losing business proposition.
 
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