I’ve never purchased a JHS pedal but I’ll admit I admire this dude for making hay while the sun shines. He’s positioned himself near the top tier of this latest golden age of pedals from very near the beginning.
Establishing himself as an expert in his field with these videos is another smart marketing maneuver and his trick of showcasing other builders in his videos is especially clever.
He comes off as a bit too much of a know-it-all for me most times but I admit I find his repartee with Paul Gilbert pretty damn funny. I thought those two had a definite on-screen chemistry.