DR NO STOLE MY PEDAL-NAME!
Oh well, he stole his own name, too.
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I usually dig Dr No's pedals.
Being that I never heard of the pedal maker version of No before, I am not sure if any of this is hyperbole or whatever. Anyway, a bit from a reputable website's interview with the guy, via Google Translate, because it's a bit much...
"At that time, sometime between 2009 and 2013, Dr. No was an icon. The world was at his feet, just as his pedals were at the feet of world stars. Paul McCartney was interested, Brian May of Queen wanted a signature Dr. No pedal from Eindhoven. "They all wanted something from me, but it was a huge slog. I'd partnered with distributors from all over the world, and it was such a huge commercial success that I had to make thousands of pedals. But I only made €7.50 each. I stopped sleeping, I started living a very unhealthy lifestyle, and became incredibly depressed while doing what I'd dreamed of for years. I became so depressed that I didn't really feel like doing it anymore."
Crying, he called one of the distribution directors. "I don't feel happy here, I'm sick. I want to quit." His response was impersonal and harsh. "That's fine." So now we say goodbye.' A day later, a legal letter arrived: whether Dr. No would pay 85,000 euros to buy out the contract. The Spanish distributor also filed claims, and shortly after, the American distributor followed suit with a barrage of financial threats. 'Woah... shit... I didn't have money to buy new jeans, I was behind on my rent, while those guys could have bought a new Audi. It didn't feel right. They wanted to completely fleece me, thinking: then he has no choice, then he has to come back. That's how the industry works, it's awful.'
So, Dr. No decided to go bankrupt and start over. He was furious about it, he felt damaged. 'I'd developed such an aversion to the entire industry that I thought: I'm going to provoke! I'm going to destroy myself! I'm going to make the worst, dirtiest, shittiest pedal ever! Fuck you! I'm just going to take a shit. A pile of shit you have to step on. I hope NO ONE buys it.
Well, who comes up with that, a fuzz pedal shaped like a turd? Dr. No, that is, along with his good friend Peter van Elderen. He pauses, chuckles. "Well... that was a real FUCKING success. Honestly, I've never sold so much shit of any other effect. Bizarre. I sent boxes full of pedals to Japan; two are even on display in the shit museum in Yokohama. I had to stop making all the other pedals and just make turds. I asked my family to help me, I asked my partner. Even now: if I make them, they're gone immediately. I can't get enough of them."