Joben Magooch
Well-known member
Hypothetical question.
Let's say we lived in a parallel universe where digital gear came first. All your favorite tones were recorded on Kemper and Axe-FX. You grew up playing an HX Stomp, a Helix, a Quad Cortex. For decades it's all anyone ever played.
And then a few new companies start popping up here and there offering a new invention - analog gear. Instead of 500 amps to choose from, you get one. Instead of the ability to tweak every facet of a given effect, you're limited by the hardware and the range that the designer/manufacturer has decided is best.
In this scenario - how would analog gear be "marketed"? Who - having grown up on digital gear and knowing it was the basis for all their favorite tones/tracks and what their favorite artists played with - who would still choose to adopt this "new" analog technology?
Let's say we lived in a parallel universe where digital gear came first. All your favorite tones were recorded on Kemper and Axe-FX. You grew up playing an HX Stomp, a Helix, a Quad Cortex. For decades it's all anyone ever played.
And then a few new companies start popping up here and there offering a new invention - analog gear. Instead of 500 amps to choose from, you get one. Instead of the ability to tweak every facet of a given effect, you're limited by the hardware and the range that the designer/manufacturer has decided is best.
In this scenario - how would analog gear be "marketed"? Who - having grown up on digital gear and knowing it was the basis for all their favorite tones/tracks and what their favorite artists played with - who would still choose to adopt this "new" analog technology?
Obviously this probably sounds like a rather pro-digital slant, which I don't mean it to be. I just always find myself wondering exactly how much of a role nostalgia, familiarity, etc plays in this conversation.