2. A 12V zener will give you 12V regardless of input, but it will decrease the amount of current you get out of it because you're dumping more voltage in the regulation. So you don't need to swap the zener, but you may want to get a higher power 12V zener if you're sticking with the zener.
3. You don't need to make any changes to the regulator. the output voltage is hard set independent of the input, so you'll get 9V regardless of the input. It will actually pull a little less current current from the 18V because of the efficiency of the regulator.