I'm sure he's a super nice dude and we could have lunch and talk shop (I went to school in Idaho but haven't had any reason to go back and visit), but I'm tired of the constant hyping of every single aspect of a design whether it's remarkable or not. I use solid steel MADE IN USA washers on my footswitches (seriously) but you won't find that anywhere on my product descriptions because it doesn't actually matter to the end user. If you're going to use fancy components go ahead and talk about them, but do it in a context where you explain why it matters. Can the consumer hear the difference between a HASL finish PCB and an ENIG finish PCB?
And maybe I'm the weird one on this point, but I don't like talking about myself with regards to the pedal process. There is no "about me" on my website where I talk about my background, experience, and education/degrees, because the pedals should speak for themselves. My pedals are built by me and my wife in our cluttered messy basement, usually while watching some sort of serial killer documentary.