Parallel topic, but I'm curious how much of that came from the Etsy ""craft"" side of things, with smurf accounts selling cheap MiC tees, towels, shower curtains, or other interpolations of people's art, etc. And with the sheer mass of those types of sellers, their understaffed teams just implemented a blanket, quasi-automated, detached method to simplify the process. A few of my artist friends had terrible experiences 15+ years ago with places like Spring—where they got squeezed out of any profit they would have made—and it seems Etsy experienced an influx of those fleeing those sinking ships. Then after that, it didn't help that you had Etsy seller smurf accounts where people outright steal that art and peddle MiC garbage trash. (don't get started on major corporations doing it, too)
Harder to get seen, harder to sell, the more loud and clout-y making it hard for people to sell what they're legally allowed to. Not unlike youtube's content matching gordian dumpster fire.
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Tangent, but has anyone priced out / experienced Stripe Atlas? A friend told me about it, and on the surface it seems less expensive than having to go the decade-old route of hosting + wordpress + magento/woo/shopify. I honestly don't know. But then you're on your own for marketing, SEO, etc.