PRS makes pedals now

I haven’t watched the videos. Is there any mention of the graphic design on them? Specifically what I can only see as topographic lines. Is that a geographic reference? Or possibly a nod to some earlier line of pedals that I’m totally unaware of? I mean, there’s much to be made fun of, or at least pondered at, but I can’t imagine that every decision about these wasn’t made by committee. It takes a group, self reinforcing, to come up with such weak ideations.
 
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